Promoting Ayrshire as Scotland’s Premier Food Tourism Destination

Taste Ayrshire is a consortium of the top hospitality and food businesses in Ayrshire, focused on promoting Food Tourism in the region. The entrepreneurial spirit of our food growers and producers, retailers and hospitality providers ensures we have a wealth of experience and knowledge available to drive this exciting initiative forward.


Our aim is to make Ayrshire the most visited food tourism destination in Scotland. Taste Ayrshire works with everybody involved in growing, producing and retailing food, chefs, restaurateurs and hoteliers to create the top quality eating experience that we all expect from a region that produces rich, diverse, award winning food from field to fork.

With an eye on the future, to encourage future generations to expand Ayrshire’s food diversity and further improve our visitor experience, we have forged close links with Ayrshire College.


To find out more about Taste Ayrshire, or enquire about adding your business details to the Taste Ayrshire directory, send an email to